Summary
Last updated: 20 Feb 2025
This privacy notice for Mad Penguin Consulting Ltd describes how and why we might collect, store, use and/or share your information when you use our services, such as when you visit one of our websites.
Questions or concerns
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our services. If you still have any queries or concerns, please contact us at support@madpenguin.uk
About Consent
IF the site or services you are using wants to process your personal information for advertising purposes or for use by third parties, it should notify you and seek your consent. Specifically, on some sites we make use of Google Adsense which should prompt for consent before proceeding. If you do not see such a prompt, then either you have already consented, the site does not carry advertising or the advertising is not currently active (or the site is subject to a technical failure). If advertising is active then you should see an icon in the bottom left of the screen that allows you to modify or withdraw your consent. You may on occasion see “house” ads, these are static images and text and do not involve the processing of personal information.
Notifications
Some sites run an optional notification service to which you can subscribe which will alert you if new changes are posted to the site. In order to do this we use a third party service which will record some basic details to facilitate this activity. These details include the your browser type, your Operating System, your region, city, country and the date of your last visit. If you sign up for such notifications, these details will be subject to the privacy policy of the third party. You can check the WebPushr policy here; https://www.webpushr.com/privacy-policy.
What do we collect?
- Personal information you voluntarily provide when you register on our services or otherwise when contacting us
- Payment data, we may collect data necessary to process your payment if you make purchases. All payment data is stored by Stripe. You may find their privacy notice link here; https://stripe.com/gb/privacy
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
When registering on our site, you may be asked to enter your name and e-mail address. You may, however, visit our site without registering. Your e-mail address will be verified by an email containing a unique link. If that link is visited, we know that you control the e-mail address.
Automatically collected
We automatically collect certain information when you visit, use or navigate our Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language, information about how you use our services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Process your information?
We process your personal information for a variety of reasons, depending on how you interact with our Services. This includes;
- To facilitate account creation, authentication and account management
- To deliver and facilitate delivery of services to the user
- To respond to user inquiries and provide support
- To send administrative information
- To fulfill and manage orders
- To enable user-user communications (chat)
- To request feedback
- To protect our services
- To identify usage trends
- To save or protect an individual’s vital interest
On what legal basis do we rely?
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
- Consent, we may process your information if you have given us permission to use your personal information for specific purposes. You can withdraw your consent at any time by contacting us using the details below.
- Performance of a contract, we may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing your Services or at your request prior to entering into a contract with you.
- Legitimate Interests, we may process your personal information if we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your fundamental rights and freedoms. Some examples might be;
- Diagnose problems
- Prevent fraudulent activity
- Develop and display personalised content or advertising
- Legal obligations, we may process your personal information where we believe it is necessary for the compliance with out legal obligations such as to cooperate with law enforcement, or a regulatory body.
- Vital Interests, we may process your personal information where we believe it is necessary to protect your vital interests or the vital interests of a third party in situations involving potential threats to the safety of any person.
In legal terms, we are generally the “data controller” under European data protection laws of the personal information described in this privacy notice, since we determine the means and/or purposes of the data processing we perform. This privacy notice does not apply to the personal information we process as a “data processor” on behalf of our customers. In those situations, the customer that we provide services to and with whom we have entered into a data processing agreement is the “data controller” responsible for your personal information, and we merely process your information on their behalf in accordance with your instructions. If you want to know more about our customers’ privacy practices, you should read their privacy policies and direct any questions you have to them.
Sharing your personal information?
We may share your data with third party vendors, service providers, contractors or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. In such instances we have contracts in place which are designed to safeguard your personal information. The categories of third parties we may share information with include;
- Cloud computing services
- User and account registration services
- Performance monitoring tools
- Payment processors
- Testing Tools
- Government entities
- Ad Networks
- Data Analytics services
We may also need to share your personal information in the following situations;
- Business transfers, we may need to share or transfer your information in connection with or during negotiations of, any merger or sale of company assets or acquisition of all or a portion of our business to another company
- When we use Google Analytics, we may share your personal information with Google Analytics to track and analyze the use of the Services. You can control or opt out of this via the settings presented when you first access the site or using the options button that should appear in the bottom left or right of the screen. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page
- Other users, when you share personal information by posting comments, contributions or other content to the Services, or otherwise interact with public areas of the Services, such personal information can be viewed publicly in perpetuity.
Third party websites?
The Services may link to third party websites, online services or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services or applications. Accordingly, we do not make any guarantee regarding any such third parties and we will not be liable for any loss or damage caused by the use of any such third party websites, services or applications. The inclusion of a link towards a third-party website, service or application does not imply any endorsement by us. We cannot guarantee the safety and privacy of data you provide to third any parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Services.
Cookies
We may use cookies and other similar tracking technologies to access and store information, but typically cookies are used to facilitate basic site functionality and security. Cookies may be set by third party applications such as Google Adsense, please see their cookie documentation for details about how cookies are used; https://support.google.com/adsense/answer/7549925
Social logins?
Some of our Services offer you the ability to register and log in using your third-party social media account details (like Google). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the provider, but will often include your name, email address and profile picture.
We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control and are not responsible for other uses of your personal information by your third-party social media provider.
Is your information transferred internationally?
Our servers are located in the UK. If you are accessing our Services from outside of the UK, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those of our third parties with whom we may share your personal information in the UK and other countries.
How long do we keep your information?
We will only keep your personal information as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or , if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.
How do we keep your information safe?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
Children’s Online Privacy Protection Act Compliance
Our site, products and services are all directed to people who are at least 18 years old or older. If you are under the age of 18 then this site should be used with parental supervision only. We do not aim to collect or store information about minors and by using this site you confirm that you are aged 18 or over.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our site and not to information collected offline.
Your Consent
By using our site, you consent to our web site privacy policy.
Privacy Policy Changes
If we decide to change our privacy policy, we will post those changes on this page.
Contacting us
If you have any questions or comments about this notice you may contact our Data Protection officer by email at privacy@madpenguin.uk or by post to our offices.
Reviewing data
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact privacy@madpenguin.uk
